Challenge
Digital Arcana, a burgeoning NFT marketplace, presented a clear brand vision and wireframes.
The challenge layed in crafting a UI design that seamlessly reflected sophistication and appeal, while also evoking the brand's hierarchy, striking a balance between seriousness and adaptability to diverse audiences and tastes. The client sought to position Digital Arcana as a top-tier destination in the digital art world.
solution
Recognizing the need to balance sophistication, appeal, and adaptability, the solution was to merge minimalism with boldness.
This intentional fusion aimed to leverage the clean simplicity of minimalism alongside the bold, striking elements of brutalism, resulting in a design that resonated with Digital Arcana's brand vision while ensuring usability and functionality.
Balancing Opposing Styles
Clean layouts, limited color palettes and subtle typography were carefully selected to create an uncluttered visual environment that reflected sophistication, aligning with the client's aspiration for Digital Arcana to be perceived as a premium destination in the digital art world.
Bold design elements such as stark typography and geometric shapes were strategically integrated to add depth and character, ensuring adaptability to diverse audiences and tastes.
Seamless Fusion
The wireframes were meticulously translated into a UI design that seamlessly integrated minimalism and brutalism.
Intuitive Navigation Design
Intuitive and accessible main categories and sub-categories navigation bars were designed to allow effortless exploration of the platform's offerings.
Even in empty spaces, intuitive navigation design guides user's journey. No results found? Use filters or explore full NFT Catalogue.
